Shop fresh, eat fresh!
In the early days of Breakfast TV before Piers Morgan was allowed anywhere near a studio, there was TV-AM. It was the early 80s and 1950s film star Diana Dors, dubbed the British Marilyn Monroe, was on it plugging her weight loss and healthy eating tips including a weekly weigh-in on those big red scales you used to see in supermarkets and at the seaside.
Legend has it she’d give the presenters a little kick off-camera as a signal for them to keep schtum if the scales went up not down because like all the best people she was a sucker for temptation. But she was also a cheerleader for eating fresh and cooking meals from scratch. She introduced millions to asparagus as they demolished their Shreddies.
Fast-forward 40 years and who among us doesn’t know the benefits of eating fresh. It’s drummed into us at every turn so we won’t bang this drum any harder other than to say Grainger Delivery is a cathedral for the holy trinity that is vegetables, meat and fish.
And because we’re all running around like headless chickens these days but don’t have the time or the stomach to go out and hunt a chicken à la our ancestors and bung it in a cooking pot, a certain level of convenience must play its part in eating fresh in 2021.
Hence Grainger Delivery, freeing you up to spend your time thinking up all the imaginative ways you can prepare all those lovely fresh ingredients you’re going to find at Bryan Muers & Company, Chirton Fisheries, Finlay’s Quality Butchers, Hector Hall, Hutton & Oliver, Lindsay Bros, Oliver & Eden...
The Benefits of Eating fresh
It’s tastier. End of.
Food is most nutritious at the point of harvest. Fresh produce starts degrading as soon as it’s picked from ground or tree because they’re its source of nutrients and energy.
Fruit and vegetables are still using their own nutrients once picked, breaking them down to keep their cells alive and certain nutrients are particularly vulnerable. Vitamin C is especially sensitive to oxygen and light, for example.
Refrigerating produce slows down the nutrition degradation process and the rate at which nutritional value is lost varies from product to product.
Fresh food facts
• Unprocessed animal and plant foods provide the vitamins and minerals you need for optimal health.
• Eggs and liver are especially high in choline a nutrient essential for proper brain function.
• One Brazil nut provides all the selenium (it plays a critical role in metabolism and thyroid function) you need for an entire day
• Fruit is high in water and fibre, making it much healthier than processed foods.
• Fibre boosts digestive function, metabolic health, and feelings of fullness. Avocados, chia seeds, flaxseeds, and blackberries are really high in healthy fibre.
• Studies suggest that eating more vegetables, fish, beans, and olive oil may help reduce wrinkling, loss of elasticity, and other age-related skin changes.
• Unlike the trans and processed fats found in vegetable oils and spreads, most naturally occurring fats are healthy. Extra virgin olive oil is a great source of oleic acid. It promotes heart health.
• Omega-3 fatty acids help fight inflammation and protect heart health. Fatty fish like salmon, herring, and sardines, are excellent sources
• Avocados, nuts, seeds, and whole-milk dairy are high in healthy fats.
• Antioxidants are compounds that help fight free radicals - unstable molecules that can damage your body’s cells. They’re found in all fresh foods, especially plant foods like vegetables, fruits, nuts, and whole grains. Fresh, unprocessed animal foods also contain antioxidants.
• Eating fresh food can be beneficial for your gut microbiome - the bacteria that live in your digestive tract. Stuff like garlic, asparagus, and cocoa is fermented into short-train fatty acids by your gut bacteria. These fatty acids may also improve blood sugar control.
By Jason Caddy